Established in 2013, a small start up company with big ideas. Our simple ideas that transformed into great innovative solutions.
Our challenge was to develop and implement a sustainable process for loyalty management for external as well as internal customers.
We redefined the meaning of “loyalty”! Today the term “loyalty” is commonly perceived as a marketing tool to attract customers to a particular store or brand and to entice them to buy more and earn points in return. Ideally it should be termed “sales points” and not “loyalty points”.
By joining a loyalty scheme a customer is “unsuspectingly” bound by several terms and conditions of use in order to qualify what the customer had rightfully “earned” for shopping at that particular store.
To become a Loyalty Member a customer has to meet several pre-conditions like, subscription fee, join a bank and get the co-branded card, always maintain a specific amount in points else stand to lose them all. Redemption conditions so on and so forth.
Furthermore loyalty currently is store-centric, which means the membership cannot be used elsewhere.
CH17 Loyalty has broken all barriers in the loyalty sphere. We have brought in a completely new eco-system to manage and implement different schemes that suites best for buyer as well as the seller.
We introduced “One Card Multiple Services” a concept that fits the customer and the retailer / merchant. Managed and implemented by an independent company such as ours.
Retailers or merchants join for Free!! Corporates or companies pay as per each enlisted staff member.
We made it simple. That’s our success story
For more details about our programs, please write to firstname.lastname@example.org