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Sri Lanka’s first SMART CARD introduced to the Apparel Sector employees LOYALTY OR PRIVILEGE
  Sri Lanka’s apparel sector is the biggest industrial employment generator and the country’s biggest and single largest foreign exchange earner through exports. It is a multi-billion US Dollar worth export sector making a significant contribution to the national economy and is also recognized as a major player in the infrastructure development and plays a crucial role in the improvement of the regional economies. The employment generation in this sector alone exceeds
350,000 in about 250 facilities around the country. Made in Sri Lanka brand is known world-wide and Sri Lanka is regarded as one of the key manufacturing and sourcing destinations to a number of leading and reputed brands in the international apparel scene.CH17 is privileged and honored to play a humble role as a key facilitator to the welfare of this industry’s mammoth workforce. Its program that has been ac-claimed and accepted as one of the best and most innovative motivational initiatives and has been officially endorsed by the Ministry of Industry and Commerce – the state agency that overlooks the industry performance and wellbeing and the Joint Apparel Association Forum (JAAF) the ever alert industry supervisory and advisory body responsible for its stability and overall growth.
SME’s apparel sector arm has welcomed JAAF’s initiative to reward and recognise all apparel sector employees also including the non BOI factories scattered in all parts of the country as SMEs. At a recent meeting of the Executive Committee of Sri Lanka Chamber of Garment Exporters, the members hailed the project as a timely and fitting tribute to a community that has been rendering great service to the industry under trying circumstances. The SME in particular see this a sensible way of appreciating their service to the apparel sector as our resources are limited to meet their basic needs along with their wages. Our factories are scattered mostly in the rural areas with very limited resources unlike the big operators. This sport of program gives us the much required encouragement and support and we accept this with our open arms, they said. In January this year JAAF with the support of the Industry and Commerce Ministry launched a special welfare program
exclusively for apparel sector work force, where workers could subscribe for a Privilege Discount Card called Ransalu Pranama that carries special discount offers from leading merchants of consumer goods and services. They will be entitled for discount on their daily purchases of food stuff and groceries from any of the island-wide Cargills Food City outlets, electronic and electrical appliances from Abans, Singer and STC (Gen) Corporation, footwear from DSI, clothing from No Limit, Glitz, Hameedia, Thilakawardhana Textiles, CIB, Jewellery from Swarna Mahal, Unilever, ICL marketing, Delmege, Hayleys Consumer products and lightings, Rainco, Laugfs Gas and Litro Gas, Hutch, Metropolitan, ewis, 7Stories Ranjanas, Lanka Hospitals, Siddhalepa and AIG. Mobitel is the official IT Partner while Lake House Printers and Publishers have been selected as NFC card suppliers to the program. The workforce in the SME apparel sector is around 35,000 managed by about 50 owner operators who primarily export through the Ministry of Industry. Channel17 CEO Jumar Preena made the presentation on the program to the SLCGE Ex-CO on behalf of the JAAF and the Ministry of Industry and Commerce at their regular meeting. Several of the members placed orders for the Discount Card on behalf of their workers, which will be distributed to the employees free of charge.


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